Guardian’s Investor Awareness Programs (I-AP©) are designed to achieve and maintain an increase in shareholder base and shareholder value in a sustainable way by effective creation and consistent dissemination of our client’s corporate information and positive news.
Guardian’s progressive leadership team works with the executives of our client companies to identify their media demographics and financial needs. We then customize an Investor Awareness Program to effectively communicate the company’s unique investment story where investors, analysts and the financial media are active.
Guardian’s investor based and media driven programs are tailored to increase corporate visibility and consistently expose the stock to investors to produce the positive results needed for the success of our client’s emerging public company.
Through a synergy of new and old, Guardian fully optimizes innovative and highly successful online marketing or “inbound” techniques, with the very best of traditional offline or “outbound” advertising.
Corporate Website/IR Section – The website is an image building tool and provides an outlet where clients, investors and the media can be informed about your company. It is the central hub of the marketing network, and should include a section that provides news relevant to shareholders and prospective investors. We can assist you with the creation of your IR section and design or upgrade to your website.
Guardian Website – Client companies’ news and corporate information will be prominently displayed on our website with a link to your IR site.
Proprietary Member Database – With over 3 decades experience in the securities industry, Guardian has developed very large international database of investors who have a special interest in the green, health and tech sectors. Guardian seizes each point of contact to acquire new members; people who opt-in to receive exclusive special alerts and opinions regarding our client public companies.
Email Marketing – Effective email communications that instantly place your news in front of a large targeted audience in the investment community, as well as existing shareholders. Guardian has contracted an established and well respected outside email service to assist us in disseminating securities information.
Social Networking – Harness the ability to deliver information on a global scale across the various platforms almost instantaneously; use it as a tool to expand awareness and drive “traffic” to our public company client’s news and IR site.
Targeted Websites/Communities - Investors and analysts today are using the internet to research companies, seek out new investment opportunities, and communicate with other investors. Select advertisements and creative messages spread your story across a large network of heavily viewed financial websites and participatory investor communities.
Press Releases/Message Boards – Professional releases circulated through well-known, reliable online services. These assist with search engine optimization which helps the news go viral and increases exposure.
Video/Slideshow Creation – Professional quality videos and slideshows to engage website visitors and present your company news and information to prospective investors in an attractive manner.
Professional Networks - Leverage referrals from professional contacts, clients and investors; build relationships through online networks such as Linkedin, Linkedin Groups, etc.
Traditional Print/TV/Radio - Guardian has relationships with various financial media outlets and can help coordinate ads to captivate the attention of your target audience.
Direct Mail Marketing - Well-designed pieces of mail delivered to a broad base of targeted recipients. This service is also available and encouraged to Guardian’s public company clients.
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